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The league has grown rapidly in popularity, with an estimated 1.3 million online views of matches at the start of 2023, with Pique promising more changes in the coming months.
The Kings League is the latest combined brainchild of Pique and his friend - and Twitch streamer - Ibai Llanos, to create a new concept that brings together amateur, professional and former star players. Pique's final years at Camp Nou were split between a declining influence on the pitch, and a growth of investments and business projects off it, before eventually hanging up his boots. Gerard Pique's retirement from Barcelona has not signalled the end of his involvement in football with the former defender creating the Kings League at the end of 2022.
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